I strive to make sure the bloggers I work with feel valued, and that idea is at the root of my blog touring process. At some point I realized, what better way to understand what they value than to ask? So I put out a survey, and 70 bloggers responded.
I asked bloggers to list some things authors or publishers have done that really turned them off and made them NOT want to work with those authors/publishers.
The overwhelming common thread in the answers, repeated over and over in various ways, was this:
Disregarding the blogger's review policy.
Here are some quotes from the survey:
“Authors who don’t read my review policy and send review requests anyway.”
“Spam me with requests to review books that clearly go against my guidelines…."
“My policy says I don’t review ebooks, and yet I get a ton of offers for them.”
"Asking me to review without looking at what type of books I accept.”
You get the idea.
Yes, it takes time to read each review policy and tailor each query. But you know what takes a lot MORE time? Reading your book (10-15 hours), writing up and formatting a review post (30 min? 1 hour? 2 hours?), promoting the post, and cross-posting the review on AmazonB&NGoodreads. Respect the review policy, and you help ALL authors stay in good standing with the bloggers who do so much for us.
Want To Put Together a Kick-A$& Blog Tour, But Not Sure How?
You're in luck - I'm co-teaching a webinar, 10 Steps to a Successful Blog Tour, on Feb 1. I'll be sharing more of what I've learned from the survey, plus my process for planning and conducting blog tours. A blog tour company may charge $100-$1000 to do your tour. This webinar is 50 bucks, and you'll learn all the essentials for creating your own successful blog tour, plus tips for building relationships with book bloggers and making your tour stand out from all the rest.
Space is limited - register for the StoneHouse University webinar 10 Steps to a Successful Blog Tour.
More On Blog Tours
This is the third post in my series about blog tours and working with book bloggers. Read the other posts:
Why Do a Book Blog Tour?
How I Went from DREADING Marketing to Loving It
Author K.C. Neal :: Pyxis Series :: YA Paranormal